How to make a choice in marketing Essay Example | Topics and Well Written Essays - 750 words

How to make a choice in marketing - Essay Example Although the purpose of technology is to simplify and improve our lives, it actually complicates our lives; we end up spending more money and enjoying less of life. Every single day a new phone or a laptop is introduced in the market by different companies making it impossible for the consumer to choose any one model. Earlier, there was a scarcity of choice, now consumers are feeling a pull on their pockets in order to not make unnecessary purchases and falter with their bank accounts. Keeping a track on money has become hard because newer technology helps to simplify a person’s life however, how much does a person purchase? Earlier, when GPS systems did not help man to find directions or iPods did not assist him during his long journeys, the distances were still covered. The use of technology has brought about an ease of access with respect to life itself - but at a heavy price. (Montgomery, Joseph) Therefore, one way by which technology is complicating a man’s life is by making it more and more expensive as well as creating excess competition among individuals as well as companies with regard to who produces or who buys the better technology. Soon enough, a man becomes caught up with his expenses and the amount that he has been setting aside in order to purchase newer and better forms of technology. It is true, no man has ever been at peace since scientists have begun research on technology that will make life simpler. If today a phone helps a person to call and send text messages appeals to a man and he goes ahead and purchases it at a high price, tomorrow he will shun that phone away for another, albeit more expensive one, that can send e-mails and video call as well. People get so caught up keeping a track on what is new and what will launch in the future that they forget about enjoying the simpler things in life. Most older people these days complain that life was very different when they were younger and it was not as fast paced and hurried as it has become with the use of technology today. Earlier, it was only businessmen who were caught up in the daily hustle and bustle of putting through calls and sending messages to each other and their clients, back and forth. However, today, people have become so hooked on to social networks that their phones and laptops never stop beeping. These websites were created in order to make life easier for people so that they could find their friends from all around the world and connect with them, however, now it seems like this technology has bridged entire distances among people living in different parts of the world. Nonetheless, it has led students and adults alike to get distracted and lose their concentration because they are constantly attached to a virtual world which helps them believe that all that they need is available right there. Moreover, technology helped to bring about e-banking; a process that would help to make transactions and money withdrawal and deposition much easier for people. With the help of e-banking people are also able to shop online and get things delivered for their loved ones all over the world. Flight tickets, dinner reservations, gifting flowers and chocolates can all be done with the help of entering the digits of one’s credit or debit card. However, such interesting technology also has demerits attached to it. E-Banking was created to help people and simplify their work by making it faster and

Global Marketing - Automotive Industry Essay Example | Topics and Well Written Essays - 4000 words

Global Marketing - Automotive Industry - Essay Example .......................................................................................... 2.3 Current target market......................................................................................... 2.4 Current strategy.................................................................................................. 3.0 PESTLE analysis............................................................................................................ 3.1 SWOT analysis................................................................................................... 3.2 Porter’s Five Forces analysis.............................................................................. 4.0 Entry strategies................................................................................................................ 5.0 Marketing strategy........................................................................................................... 5.1 Brand..................................... ............................................................................... 5.2 The 4Ps................................................................................................................. 5.3 Pros and cons of going global............................................................................... 5.4 Related demographics........................................................................................... ... ....................................................... References EXECUTIVE SUMMARY Toyota has experienced brand reputation problems in the European market, making it critical to enter new markets to offset revenue losses in this part of the world. Recurring recalls have damaged the brand and a new market opportunity, Brazil, could produce revenue growth until the brand is able to re-establish its quality reputation in Europe. Brazil has a strong GDP and consumerist culture with ample incomes due to improvements in the economy and job infrastructure in the country. Furthermore, the collectivist characteristics of consumers will make it easier for Toyota to build lifestyle marketing strategies to gain the loyalty and interest of diverse, niche consumers. Competitive threats are only moderate if Toyota invests in direct investment of new and modern production facilities in the country which would outperform major competitors who are forced to work with outdated equipment and limited t echnology availability (i.e. automation). Through brand management and heavy emphasis on promotion, Toyota can successfully compete and sustain advantages in a dynamic and saturated Brazilian market. Through a joint venture with a domestic automaker, shared resources and knowledge will assist in building brand preference with a new set of niche market consumers sharing unique and disparate lifestyle characteristics. Toyota: Becoming a truly global player in the automotive industry 1.0 Introduction Toyota Motor Corporation, a Japanese multi-national, is currently the largest automotive company in the world by ratio of production output, comparative revenues and market capitalisation (OICA 2013). In 2013, Toyota sustained revenues of 22.06 trillion yen (Toyota 2013). The company produced,