Introduction and Outline on ;Measles Outbreak in America Research Paper

Introduction and Outline on ;Measles Outbreak in America - Research Paper Example This is an outline of some of the major areas in the research paper, Measles Outbreak in America. Reasons for Vaccination- These are identified as some of the main reasons why American parents should have their children vaccinated against measles, which also aids in taking care of mumps and rubella. It is a highly contagious disease, and for that reason, individuals must be vaccinated against it to prevent a pandemic from happening. Reasons against Vaccination- These surround the highly controversial issues that try to insinuate that the vaccine for measles is slowly giving American children other ailments, for example; autism. This is the biggest challenge when it comes to the vaccination process, where the public is ignorant of what is meant to benefit the entire population, and is slowing the process of eradicating this disease. Factors leading to the differences of opinion- Different research studies that indicate the MMR vaccine is harmful may be among the top reasons why the vaccine is under so much scrutiny. The lack of information also plays a herculean role in reducing the knowledge-base of most Americans when it comes to measles and the vaccine meant to protect the population against it. Recommendations- By identifying what needs to be done in terms of sensitization, the American public can be made aware of what is crucial for their survival, and those of their children. Measles is a killer disease and a high number of most cases can be solved if only the public was educated on the subject of vaccination. The health sector may have its work cut out for them, especially when the population is not aware that what they think is right may actually kill them in the end. Conclusion- Assuming that measles is non-existent does not make it so. People are being infected with this disease, because they chose to assume it was eradicated.

Global Financial Crisis in Context Essay Example | Topics and Well Written Essays - 1500 words

Global Financial Crisis in Context - Essay Example There is the general consensus across the globe that the 2007-2010 global financial crisis (GFC) is the worst to have hit the world economies ever since the famous Great Depression during the 1030s. To some this crisis has grown to be known as the Great Recession of the time. One of the notable effects of the recent global financial crisis was brought to the fore in terms of failure by the world’s key businesses, significant decline in the wealth among consumers, as well as massive financial commitments by the various governments. In the overall, the aforementioned effects culminated into significant reduction in the economic activities amongst nations. The said financial crisis has its cradle in the bursting of America’s housing bubble. In particular, this housing bubble experienced its peak during the 2005- 2006 period. Immediately afterwards, there was a general increase in the Adjustable Rate Mortgages (ARM) and subprime default rates. As it is put forward by Taylor and Akila, (2009), a resultant increase in incentives of loans for example, simple easy terms as well as long-term trend of increasing prices of housing. As a result, borrowers had been motivated to take difficult mortgages with the hope of being able to quickly refinance them at favorable terms. However, with the increasing interest rates, prices of housing began to drop although moderately during the 2006-2007 period in several parts of the United States of America. Consequently, refinancing became much more difficult. This provided the much needed impetus to the increase in foreclosures and defaults due to the expiry of the simple initial terms.

Corporate Governance in the United Kingdom Essay

Corporate Governance in the United Kingdom - Essay Example The rules-based approach to corporate governance was largely influenced by the Sharbanes and Oxley Act in the USA, which enshrined that the management and the board of an organization are expressly accountable for the financial reports that are published by their organization. (Mallin, 2005) Penalties are put in place for any instances of transgression as wells as setting rules on corporate governance which are also applicable to a company’s subsidiaries. This approach issues liability to directors in case of mismanagement, improves the communication of important issues to an organisation’s shareholders, improves the confidence that investors and the public have in the company, improves the internal control measures that a company puts in place as well as improving an organisation’s overall governance structures. Therefore, this approach is essential in the establishment of the minimum standards of practice that all should abide by. The principles-based approach to corporate governance on the other hand, is a complete contrast to the rules-based approach. This is because instead of the use of hard and strict rules to reform corporate governance as is the case with rules-based approach, the principles-based approach influences a broad set of practices that meet the expectations of all stakeholders. Thus the organization adheres to the spirit rather than adhering to what the code stipulates. This approach is largely used in the UK and is a listing requirement by the stock exchange. (Tricker, 2004) Those that champion the use of this approach argue that by setting up rules that all should follow; the rules-based approach does not speculate the invention of imaginative ways to get around the rules by some organisations. Principles-based approach is the best approach to use for those organisations that do not only want to abide by the minimum standards that are put in place; the implementation of this approach impresses all stakeholders in an or ganization. Part 2 Role of Institutional Investors in a Business Institutional investors are basically organisations which invest money in securities, real property and any other investment assets held in their name or held in trust for others like investment funds and pension funds. Corporate governance codes and principles have over the years stressed the importance of institutional investors in corporate governance. Not only are institutional investors being significantly influential in their home countries, through their increased cross-border ventures, institutional investors are also becoming an integral element in other countries as well. The global financial crisis triggered corporate governance reforms which subsequently stressed on the crucial role that institutional investors play. (Tricker & Mallin, 2005) The Cadbury Report in 1992 accentuated on the role of institutional investors by stating that, ‘We look to the institutions in particular  to use their influenc e as owners to ensure that the companies in which they have invested comply with the Code’. (Tricker & Mallin, 2005) It is the role of institutional investors to ensure that there is a mutual understanding with the company regarding the objectives of the firm. Institutional investors should also evaluate companies’ governance structures, laying particular emphasis on the board structure and composition. The third main role of instituti

Global Financial Crisis in Context Essay Example | Topics and Well Written Essays - 1500 words

Global Financial Crisis in Context - Essay Example There is the general consensus across the globe that the 2007-2010 global financial crisis (GFC) is the worst to have hit the world economies ever since the famous Great Depression during the 1030s. To some this crisis has grown to be known as the Great Recession of the time. One of the notable effects of the recent global financial crisis was brought to the fore in terms of failure by the world’s key businesses, significant decline in the wealth among consumers, as well as massive financial commitments by the various governments. In the overall, the aforementioned effects culminated into significant reduction in the economic activities amongst nations. The said financial crisis has its cradle in the bursting of America’s housing bubble. In particular, this housing bubble experienced its peak during the 2005- 2006 period. Immediately afterwards, there was a general increase in the Adjustable Rate Mortgages (ARM) and subprime default rates. As it is put forward by Taylor and Akila, (2009), a resultant increase in incentives of loans for example, simple easy terms as well as long-term trend of increasing prices of housing. As a result, borrowers had been motivated to take difficult mortgages with the hope of being able to quickly refinance them at favorable terms. However, with the increasing interest rates, prices of housing began to drop although moderately during the 2006-2007 period in several parts of the United States of America. Consequently, refinancing became much more difficult. This provided the much needed impetus to the increase in foreclosures and defaults due to the expiry of the simple initial terms.

Language Literacy and Learning Essay Example | Topics and Well Written Essays - 2500 words - 1

Language Literacy and Learning - Essay Example There are various factors that are in a position to help children develop their literacy levels. Literacy is the ability of these children to read and write without much difficulty. These practitioners deal with young children of early years in schools. The practitioners should be in a position to develop long lasting partnerships or relationships with the parents and in a multi agency context (Adekola 2007). One of the roles of the practitioner is to enhance effective interpersonal communication between him and the parents. This is because being made responsible for working in nursery schools involves one taking care of children up to a possible age of five years. The progress the children make in their early school years need to be monitored. For this to happen, then the teacher and the parents have to keep track of the kids. Young children are capable of having difficulties at the initial stages in school. This is because they had not been used to too much load. Learning to gain the required literacy levels can sometimes prove to be a tall order for them especially the young ones not interested in learning at all (Siraj 2000). Thus, the practitioner and the parents have to communicate often on the progress of the children in the nursery school. Therefore, any problem that may arise is detected early and settled. The practitioner should also ensure that there is a conversation between the parents and their children. Parents should create time for their children and not be too busy for them. If parents ensure a communication with their children, then they are able to learn a lot from those conversations. It is evident that children that are known to be sociable communicators will drive their own learning. They will be so eager for their parents to get back from work and explain to them what they have learnt in nursery school that day

Isolationism in Europe Essay Example for Free

Isolationism in Europe Essay Isolationism is a system whereby a country withdraws from participating in international affairs. Europe adopted isolationism to protect its economy from foreign countries. Isolationism is associated with America’s refusal societies believed they were different than European societies in the sense that they could achieve democracy and freedom without using violence. Isolationism in European began back in the colonial days when people started fleeing from Europe because of war and economical deprivation. Increase in religious persecution also led people to free from Europe. The escapees saw their new environments as better places to restart the lives and make them better . America isolated itself from Europe because, Europe’s interest were in no way similar to those of America. Europe also participated in a set of controversies and wars that of less importance to America. They saw it unwise to get involved in those activities that did not affect them already. To prove this America involved itself in a set of wars which included the Mexican war and the Spanish American war without asking for Europe’s alliance. President Monroe, during this period declared that America had never and would never involve itself in the domestic European wars. The colonists who brought about isolationism had escaped from Europe to avoid religious persecutions and wars. They believed that the new world outside of Europe was more favorable and moral. Though the wars in Europe were brought about by the colonists from America, they did not participate in them. European states were based on ethnicity and territorial history which brought about a sense of identity and ties states that felt more superior and strong extended their authorities to other national borders to increased their territories and powers. This kind of forced invasion is associated with a lot of violence and wars. Europe therefore became entangled in a chain of wars among its own states. Adopting isolationism brought more benefits to America which was a young developing country. Europeans dominated most of the world affairs and if America got involved in Europe’s affairs it would be colonized by Europe. However during 1800s, Germany provoked America during World War I and got America to participate in the war. Isolationism in Europe caused so much poverty because states fought amongst themselves and destroyed important resources such as schools, factories, farms and hospitals. Actually America was very deeply rooted to this idea of isolationism. Though many other nations supported this idea, their intentions to move into this system were not the same as that of the Americans. That was mainly because the United States was very much stable in terms of economical and also political status and their involvement in isolationism was considered to be very successful. During the time when America was at its peak of development, the United States had many options that they were going to use on expanding within their own territories. It also had large amounts of raw materials that they were going to use in expanding the factories and industries within the country. There was nothing which actually made the Americans travel abroad like many of the western European nations e.g. Britain. They were in no need of any new markets or any opportunities to invest neither did they need any space to build their dynasties. Their only motives were to increase their internal colonization territories to the furthest west. Therefore most of their duties were mainly concentrated within the country and they did not need to move out of the country. Many other nations also had very little chances of entering into the United States. Also the two wide oceans which surrounded the United States of America kept the rest of the countries 3000 miles away. Therefore it was very much difficult for the rest of the nations to cover such distance in seeking to enter into the United States. Most of their surrounding neighbors in the northern and southern part did not concentrate on entering into the country. This was mainly because countries in the northern part e. g. Canada and the West Indies had been connected so much with the British and in the south, the South Americans in the 19th century were not strong enough to attack or to cause conflicts with a country like America at that time. The main reason why the isolation of the Americans was not disturbed in the 19th century was mainly because the British soldiers kept them at bay. This reason was mainly caused by the world’s organization whereby it was mainly done so following the British system. The British system was mainly used because there was a well balanced system of power in the west and the British Navy was very much powerful at that time. The British system was functioning so effortlessly and most of the nations didn’t even believe that the system was mainly powered by the British economical and political supremacy. Therefore America grew well while adopting this system of isolationism as a successful policy because it would keep them away in involving themselves in wars. This was also strengthened by the international involvement of other nations e. g. the British that ensured that all the trouble were reduced to the minimum. Another reason that made Americans to adapt to this system was their belief in the vision of staying as one community that is dedicated to working together. Isolationism in Europe was led by socialists. In Europe isolationism led to political and economical demise. This led to an outbreak of war when Germany went against the treaty of Versailles. Strong alliances were formed against the Soviet Union. Some of them include the alliance between Germany, Italy and Japan. After the World War I, most European countries decided to isolate themselves from the international affairs of Europe. This is because the results of the war were very devastating and so staying away from the alliances was of more benefit to the states of Europe. During the 1900s Portugal rejected all forms of international invasion into its territory and accepted the incorporation of economical aspects and also intergovernmental corporation within itself. The French are the most isolated people in Europe. French does not welcome new members and immigrants into its state. The French politicians are the most rigid and do not allow any foreign invasion into their political affairs. European nations resulted into isolationism due to the fear of international communism. This is a style that was adopted by Western Europe to protect itself against Russia. This is because all activities of the Soviet Union were questionable and suspected to have a ridden motive. Most western European states cooperated with each other to work against the Soviet Union. Great Britain, France and Germany acted as the major authorities in Europe making other states inferior to them. Russia, being a soviet union did not participate in the world war, because it aimed to protect its territories and resources. Russia also colonized other European nations only accepted Russia foreign policy, when Russia joined the League of Nations. After the world wars, Europe did not feel that money and resources used in the war were a waste of time, instead, they believed that, the war was thought for a worthy cause and a common goal to protest its interests and those of its citizens. The war caused unequal distribution of wealth between America and Europe. This is because the war led to collapse of business in Europe. After the war, United States imposed a tariff policy on European goals making it difficult to sell their goods in America. America put the tariff policies to protect their business after the world wars. Political isolationisms in Europe also led to the collapse of the European constitution political leaders isolated themselves from the common citizens and implemented laws that were not acceptable by the citizens. Political leaders in Europe did not accept any political ideas from its citizens. Isolationism is a problem that makes human beings to put their interest first. It is a nature to create a sense of security. European did not want other people from different backgrounds to include their own tunes, values or culture. As a result Europe introduced tariff policies that were aimed at protecting its business from foreign status. Bibliography Graebner, Norman A. The New Isolationism: A Study in Politics and Foreign Policy since 1950. New York: Ronald Press, 1956. http://www. questia. com/PM. qst? a=od=3485145. Martel, Gordon, ed. American Foreign Relations Reconsidered, 1890-1993. New York: Routledge, 1994. http://www. questia. com/PM. qst? a=od=103366220. Powaski, Ronald E. Toward an Entangling Alliance: American Isolationism, Internationalism, and Europe, 1901-1950. New York: Greenwood Press, 1991. http://www. questia. com/PM. qst? a=od=9788561. Ward, Barbara. The West at Bay. New York: W. W. Norton, 1948. http://www. questia. com/PM. qst? a=od=104923298.

Negotiation Techniques used in PepsiCo agreement with Romania

Negotiation Techniques used in PepsiCo agreement with Romania I. Parties involved in the negotiation PepsiCo is an American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito-Lay, SoBe, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7 Up (outside the USA). In 1966, when Romania was living under the communist manifesto, in US, the newly-born cola brand began full-scale commercial distribution of Pepsi. Determined to expand its reach and turn into a global soda maker, the cola company began to search out the most promising markets and decided to leverage upon the strengths of the Eastern Europe region, in under-served countries. Donald McKendall, co-founder of PepsiCo, arrived in Romania and reached an out-of-the-ordinary agreement with Romanian authorities in 1967 that terminated in 1989. Under the agreement, PepsiCo would supply Romanian market with carbonated cola drinks and receive in exchange Romanian wine. So Romanians could enjoy Pepsi ever since the communism era. Pepsi entered Romanian market in 1992 and began full-scale distribution in 1992 and held the first spot for 3 years. In Romania, Pepsi was first introduced in 1966 and continues to have an extremely strong brand visibility (When you say Pepsi, everyone understands what youre talking about), relevance (Whatever you do, drink Pepsi) and esteem (Pepsi deserves its position as a market leader). Since the birth of Pepsi, with more than a century before, the company has maintained its reputation for innovative and creative advertising. Pepsi has always been synonymous with cutting-edge creativity. Few people know that Pepsi has a long history of promoting their brands with celebrities, what the company has done successfully, even in 1922. After rock images of Pink, Beyonce and Britney in Gladiator Pepsi, National England football captain David Beckham entered the arena in a commercial all-star. In this version, Beckham leads the line of artists, gladiator players such as Roberto Carlos, Ronaldinho, Torres, Totti, Raul, Ricardo, and Van der Vaart. In 2006, Pepsi has come up with a new TV ad, Pepsi fest, the same football team as the Gladiators, but were added Crespo, Huth, Lampard and Nesta. Christina Aguilera became Pepsi Music image in 2006. Considering the aspects presented above it is clear that PepsiCo has proved a well structured expansion and marketing strategy to support its revenues and objective accomplishment. However, the company is also famous for a well sustained organizational culture and care for its employees. Among facilities provided to employees the following can be distinguished: attractive salaries, bonuses, commissions, trainings, workshops, team buildings. II. History of the conflict PepsiCo has located some facilities and headquarters in a business park from Romania, which is not very well communicated with the local transportation network. Though, the employees find it hard to commute and to arrive to their work place. A previous analysis of the national culture, showed that in Romania, it is very common that the companies which are located outside the living area, would offer their employees a free and private line transportation from their homes to their work places. Due to the influence of the national culture on the organizational culture, so on the projects one, PepsiCo considered that the implementation of a private transportation line may be a good strategy in the attempt to increase their employees motivation. A project management team was nominated for the completion of a strategy regarding the implementation of a private transportation line for PepsiCos employees. The name of the project is Go4ward and it is sponsored by the CEO of PepsiCo. An important characteristic of this project is that it is a pilot project which will be implemented just in a single department which will be the production one. The period within it will be developed is 6 months. During this interval of time the employees will have to complete a Before and After questionnaire which will evaluate if they appreciate and use the new transportation line. This pilot project tries to increase the employees motivation and improve the work environment, though, after the analysis of the questionnaires results, the project team will be able to inform the top management if the new transportation line was an important factor in increasing this items. In case of a favorable result considering the employees motivation which will prove that this pilot project was efficient, the top management will decide whether to permanently implement this transportation line within all companys departments. Our main goal is to develop and execute a pilot project which aims at organising and implementing a private transportation network for PepsiCos production department employees in order to try to increase their motivation and to improve the work environment. Go4ward pilot projects objectives are: to respect the budget given by the sponsor: 95,000 Euro; to plan, execute, monitorcontrol and close within 6 months; 80% of the targeted employees use the new transportation line. Once the implementation plan was drawn, the project management team needed a final approval from the CEO in terms of allocated budget and other delivarables. For this purpose, a meeting was schedueled having as participants: PepsiCos CEO Project management team representatives III. Stages of the negotiation process 1. Preparation The main topic which requires attention is the final budget of the project. Initially, after presenting the project charter to the CEO, the allocated budget was 95,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ but due to the economic crisis the market is facing, he decided to decrease it. That is why we developed the work-breakdown structure and according to this we splited the budget allocation into several phases. WBS Dictionary: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES WP1 600 Euro WP2 300 Euro WP3 85560 Euro WP4 1560 Euro WP5 1500 Euro 90,020 Euro 1,500 Euro 91,520 Euro 750 Euro 92,270 Euro WP6 500 Euro Cost Budget Management Reserves (7%) Cost Baseline Contingency Reserves Project estimates Work package estimates BATNA In order to decide our BATNA we had to make an analysis of the work packages and to establish their level of importance and availability for lowering their initially allocated budgets in order to meet the CEOs requirements and our as well. Following the analysis, we concluded that the most important can be realized at the level of WP3 which regards transportation issues such as bus acquisition, drivers and routes. Our BATNA for this work package is 70,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. For the rest of the work packages we also established that a decrease can be made as follows: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 200 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1400 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 350 à ¢Ã¢â‚¬Å¡Ã‚ ¬ Considering these modifications, the final project estimates 73,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Adding the Contingency Reserves we reach 75,250 à ¢Ã¢â‚¬Å¡Ã‚ ¬ cost baseline level. To sum it all up the BATNA regarding the allocated budget is 76,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. KEY ISSUES (regarding the allocated budgets) Essential: WP1, WP2, WP3 Important: WP6 Desirable: WP5 Throwaways: WP4 Data Transportation Communication Tools Weak time and cost estimation Improper use of questionnaires Poor communication campaign Failure in establishing routes Employees will not get convinced by campaign Poor data acquisition As preparation for the project we also provided the CEO with a risk analysis (illustrated below), quality plan and acqusition plan. 2. Opening session The negotiation situation which will be described, concerns the allocated budget for the implementation of a private transportation line for PepsiCo employees. In order to describe the negotiation process better it is necessary to answer to the following questions: WHO speaks for each party, is authorized to make/reject offers, and how many people will be on each team? WHERE will negotiation take place, and what will be the seating arrangement? WHEN will negotiations begin, and how long will sessions last? HOW will offers be made, issues included in the discussion? WHAT form of final agreement is acceptable (handshake, verbal, written, notarized)? The project management team will be represented by two members, namely the team leader and the HR Manager. The CEO himself will represent the other party of the negotiation process. According to their positions within the company, both parties are entitled to make decisions with respect to the ongoing topic. The negotiation will take place at the Romanian PepsiCo headquarter and is intended to be concluded at the end of the session. The main aspects included in the discussion will be the key issues presented above, all of them regarding the budget allocation. The offers will be made considering the work break-down structure, risk analysis and qualtity plan. The final agreement will be written and signed by both parties for the further implementation. The CEO established his BATNA at the level of 80,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ and made it clear that no budget extension would be possible. The project management team representatives offer was of 85,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, decreased with 10,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ comparing with the initial approved budget. The issues included in the discussion were: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES It has to be mentioned that all these aspects were strictly discussed with respect to the allocated amount of money for each work package. 3. Bargaining The common goal of the two parties was the implentation of the private transportation line in order to try to increase the employees motivation. As a result there were several compatible goals that the project management team and the CEO had and did not need any bargaining. The main compatible goal was represented by the importance of the marketing campaign and internal communication for the success of the project. Since the CEO had a special interest in meeting his employees expectations and raising their motivation, he immediately agreed with the budget we proposed for WP2, namely 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Also, the legal issues were seen as a compatible goal since the company is known for its compliance with the current regional lesiglation. Also, the budget allocated for the project management team was not questionable, considering that the CEO was satisfied with the work delivered up to that moment. However there were several issues that had to be traded upon in order for the project management team to obtain the desired budget. The main discussed aspect was the transportation budget which happened to be the largest within all work packages. The CEO considered that the company did not need new vehicles, taking into consideration that the project was just a pilot one and nobody could insure the increase in the employees motivation, one of the primary goals of Go4ward Project. Still, the project management team tried to convince the CEO that new vehicles would be more efficient for the company in terms of depreciation in the event the project would turn into a great success. However, the CEO intervened again, highlighting the fact that employees would be grateful for the new facility but they will not be necessarily interested in the vehicle brand, as long as the buses are safe, reliable and with updated and checked technical requirements. In conclusion, the budget for the transportation was decreased from 85,560 à ¢Ã¢â‚¬Å¡Ã‚ ¬ to 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, pointing out that second hand vehicles will be purchased. Considering the data aquisition work package we established the final amount of money at 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬, due to the fact that no further decrease could have been made, taking into account that this work package was of an utmost importance for the development and implementation of the project. The WP4 was decided to be realized also by the project management team, even if firstly it was considered a throwaway issue, the allocated budget being 1500 à ¢Ã¢â‚¬Å¡Ã‚ ¬. 4. Settlement Following the negotiation process, the two parties reached the agreement outlined below: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP3: 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ The final budget of the Go4ward Project was settled to be 78,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬, fact which led to a win-win situation considering the BATNAs of the two parties. III. Conclusions Considering all the aspects of the negotiation process, it can be concluded that the negotiation proved to be a real success due to the fact that the main goal of the two parties was the approval of a appropriate budget that would allow the further implementation of the project. The negotiation resulted in a win-win situation, as the CEOs imposed budget was observed while the project management team accomplished to obtain a larger amount of money then their minimum expectations. Both parties were willing to reach an agreement as easy as possible, but according to the budget limit imposed by the General Manager. They both proved to have a mixture between collaborating and compromising conflict styles within the negotiation process there were several compatible desires, which significantly helped the parties to reach an agreement meeting the deadline; however, there were also severasl aspects that required bargaining in order to reach the best alternative. To conclude, the negotiation process was a success overall. Still, there was clear room for improvement in some areas, namely more money could have been obtained from the CEO for the project management work package (for a better access to resources needed to accomplish the project objectives). IV. References 1. www.pepsico.com 2. www.wall-street.ro 3. Negotiation Techniques Seminars and Lectures 4. Project Management Lectures, La Salle Summer School, Barcelona, 2010